The mobile content revolution is upon us. The hand-sized computers in our pockets have us connected and consuming content 24/7
, particularly aiding us in making purchase decisions. Companies have responded by producing content at an astronomical rate in the hopes of becoming recognized experts in their space.
Mobile has become a leading driver in this content-focused phenomenon. “Over half of all Internet traffic
now comes from mobile,” explains mobile expert Holly Hamann of Tap Influence
. “And a rapidly growing chunk of mobile usage is related to consumer purchases. The volume and pace at which consumers want product-related content as they make purchase decisions is unprecedented.”
This spike in consumer interest is changing how companies reach (and educate) their audience. Leaders now know they can influence purchase decisions by creating content that speaks to the pain points of potential customers, but how do they deliver this content when consumers need it in a form they will actually engage with? 1. Consider the Platform
In this era of mobile, content must be as easy as possible to consume. This is different than the desktop era we’re leaving now.
“In a desktop environment, customers have the ability to research, consider, and consume content in a deeper way,” mobile expert Ioannis Verdelis of Fleksy
explains. “On mobile, information production and consumption is shorter and more immediate. You want relevant information served in a concise way.”
Companies have adapted their content to fit this new environment: Intriguing headlines are optimized for Twitter interaction, company blogs and websites are developed with responsive design
in mind, and infographics have reached an all-time high in popularity
Entirely new content-sharing platforms, like Vine and Medium, have risen to mainstream relevancy due to their mobile-friendly nature.
Instead of blindly creating and sharing content everywhere, brands must completely understand which platforms best speak to their ideal audience and then delve into which types of content are best suited for these platforms to effectively grow their influence.
And if we really are entering an era of wearable tech
, brands are going to have another entire world through which they can reach their customers. 2. Use Smart Distribution
Mobile has brought a wealth of consumer information. Companies have access to tools that can tell them exactly how consumers behave, where they are located, and what their favorite movies are.
This age of big data can be overwhelming, but these insights, if filtered effectively, can be incredibly useful for “smart” content distribution.
With mobile, content needs to be immediately useful. Smart distribution means injecting content into conversations in an instantly helpful way. This approach can be so influential that, as Robert Rose of Content Marketing Institute predicts, brands will need to add entirely new roles
that focus on “peeling back the layers of big data” to make it small and actionable.
Companies can use tools such as Facebook’s Open Graph
, Topsy, and Twitter Chats
to listen to the conversations going on around them, smartly create targeted thought leadership content, and insert their expertise in a timely and helpful way. Mastering this skill of “timely content distribution” positions brands as go-to sources for knowledge and guidance. Being seen as an expert in this light is invaluable.3. Embrace Dynamic Content
Not only is our data smart, but our website content now can be, too.Dynamic content
, or the tailoring of content to an individual user’s past behavior, is becoming a better-known term in our marketing vocabulary thanks to its effectiveness. While we are constantly consuming content via mobile, implementing dynamic content in your sales funnel can dramatically speed up your sales cycle and build your influence.
Companies in every industry are using the rise of mobile to implement smarter, timely content creation and distribution strategies to position themselves as leaders in their niche. The ones who adapt most effectively will become recognized experts with their customers.
How is your
company joining the revolution? Need Help? Give me a call, you will be glad you did.
Social Media Mgmt, Mobile Marketing, QR Code Development,SEO Services & More..... Google Certified, Current With Emerging Technologies For Local Mobile Marketing,Promotional Services.Internet Marketing,QR Code Placement,Custom & Mobile Applications, Mobile Data Tech is an internet marketing SEO firm dedicated to helping any area business with every facet of internet marketing. From email to search engine optimization, and social media management. Forget paying for yellow page ads (they are going to quit publishing them soon anyway) and join the newest in mobile apps, coupons and high tech marketing campaigns to bring customers to you in a way that is highly adaptable and traceable, without the lead time required by other methods. Smart Phones,internet & etc. are the future, get in on it now. Let us show you how and why this is the way of the future. Drop us a line (you will be glad you did).
A growing number of smartphone users are discovering that a QR code scanner app on their device provides a versatile link between the physical and digital worlds. QR codes (short for “quick response”) consist of a grid of black squares on a white background that your cell phone camera can scan to capture the information stored in the code. The code may store a simple string of data, such as a name and phone number, or it may contain more complex data that will trigger a set of actions when you scan it.
You’ve probably seen scores of advertisements with QR codes that link to a product’s web site, but these codes can be used to engage with people or share data many other ways. Here are five ideas designed to make QR codes a regular go-to app in your digital toolkit, and some tips on getting the most out of your QR code experience.
- Activate your business card. A QR code can greatly enhance the impact of your business card. Create a vCard of all of your contact data, and your clients can scan your QR code to instantly add you to their contacts list. You can also embed an entire email or text message in the QR code with your contact info and the prepared message requesting a price quote or other follow-up information, for example. By scanning the code, your associate will get the entire prepared and addressed email or text message to send to you from his or her device without typing in a single character.
- Single-tap social media. You can generate QR codes to link to just about every major social media platform. Generate a code to invite follows or shares of your social media content or create an entire status update for your friends to share.
- Share times and places. QR codes can link to time-sensitive or location-specific information on fliers or other print material. Generate a calendar event with detailed information and your contacts will be able to scan the data directly into their calendars. Similarly, a map location code will link them directly to your location in your clients’ preferred map application.
- Manage your WiFi settings. QR codes can also help you manage and share your in-office or in-home WiFi settings. A QR code can be safely used in any setting where you already post your WiFi password as plain text for co-workers or visitors. Simply scan a print out of the QR code and your router name; encryption settings and passwords are stored on your device. Using a QR code WiFi log-in lets you create more secure passwords and change them more frequently while still maintaining ease of use.
- Zap from desktop to device. You can use QR codes to transfer URLs from your desktop computer to your phone. Using a free add-on or extension to your desktop browser, you can instantly generate a QR code for any web page that you would like to read on the go. Scan the code with your device, and the same page loads in your mobile browser.
I remember when I was about to take the exam to receive my MCSE Business Intelligence Certificate, I was reflecting of what it took to get to this point. (also with an average annual salary of $101,695 holding this certificate.I was already spending my first years salary in my mind,lol) I went on to think about the future benefits of doing this.Certification .The number of job postings in the cloud computing industry is growing so rapidly that there aren't enough qualified workers available to fill the positions.So, I thought: Get certified and be part of the solution.86 percent
of hiring managers indicate IT certifications are a high or medium priority
during the candidate evaluation process. (CompTIA, Employer Perceptions of IT Training and Certification
, January 2011)Eight in ten
HR execs verify certifications among job candidates. (CompTIA, Employer Perceptions of IT Training and Certification
, January 2011)Ninety-one percent
of hiring managers consider certification as part of their hiring criteria. (Microsoft, Microsoft Certification Program Satisfaction Study
, April 2012)64 percent
of IT hiring managers rate certifications as having extremely high or high value in validating the skills and expertise
of job candidates. (CompTIA, Employer Perceptions of IT Training and Certification
, January 2011)
In a survey of 700 IT networking professionals, 60 percent said certification led to a new job
. (Network World and SolarWinds, IT Networking Study
, October 2011).
When you pass a Microsoft Certification exam, you become a member of the Microsoft Certified Professional (MCP) community with access to all of the benefits provided through the Microsoft Certification Program
. You can use your Microsoft account to access the MCP member sites
, where you’ll find lots of ways to keep your skills relevant, applicable, and competitive.
Exams you pass and certifications you earn become part of your official transcript, which you can allow potential employers to access directly. A Microsoft Certification is an industry standard that is recognized worldwide and can help open doors to potential job opportunities.
So with all that in mind, it was easy to trudge forward with the exam. Afterward I had no need to wait on my results as I was sure I had passed . I then within three weeks had my first good job working with Google building server farms. An exciting job that had direct benefits and satisfaction
knowing so many people knowingly and unknowingly relied on my skills. who would have thought that it took so much work to make things look so easy !!! So when I thought about passing
Exam 70-461 :
Querying Microsoft SQL Server 2012
Exam 70-462 : Administering Microsoft SQL Server 2012 Databases
Exam 70-463 : Implementing a Data Warehouse with Microsoft SQL Server 2012 just so I could take the exam to get my MCSE Business Intelligence Certificate, and the fun I had,people I met and the sleepless nights studying,I realized how important certifications are.
Unless you’ve made your home under a rock for the past ten years, you recognize the ever-growing importance of social media in our society today. Facebook stands at the forefront of the social media empire with 1.2 billion users worldwide, and each of those users has his own personal attachment to his Facebook page. Maybe it’s our unending desire to know other people’s business; maybe it’s our own voyeuristic sensibilities, wanting to share our pictures, our thoughts, and our lives; or maybe it’s just the need for validation, that people "like" what we do. Whatever it is, Facebook continues to be recognized for its “necessity” in our everyday lives, and one aspect of our pages that continues to garner interest or even bring criticism is our relationship statuses: who is dating whom, who is getting married, who is breaking up.
What if we could put a relationship status on our other relationships? How many business relationships would be “complicated?” Since the Panda and Penguin updates, our relationships with online marketing resources have grown more complex, more regulated, and absolutely more in need of a simple, cut-and-dry statement of what we are. It’s time we had the “DTR” conversation; it’s time we define the relationships we’re having.
Perhaps one of the most widelyused Facebook statuses would be “single,” as this leaves us unattached but available for anyone to find. But let’s say that we were to put a “single” status on our relationship with online marketing. What does that look like? We do not link our blogs or webinars with other sites, we do not reach out for mutually-beneficial business interactions between websites, and we operate as a sole entity in the world of online marketing.
This can be a very quiet, very alone stance in a business made up and brought to life by connections. With the Panda updates more clearly defining what Google deems to be “bad sites,” we find ourselves shying away from new marketing relationships altogether. We wouldn’t dare to be recognized for having relationships with less-than-savory sites. But trying to make it “single” with your online marketing isn’t a wise choice, especially since this is a business that thrives on networking. Without connections, our businesses have no audience, and if our businesses have no audience, our businesses fail. Staying “single” in a world of connections will do nothing but hurt your business.
Now comes the online marketing relationship status with which most of us find ourselves this year: “It’s complicated.” Loaded down with a sudden abundance of new rules and regulations, fearful of the Google ax chopping down our rankings, and an uncertainty of where to turn have all created a complicated status with our own online presence. Methods that used to work are no longer allowed and we find ourselves searching through our bag of tricks, while trying to avoid the notorious black hat. Some of us are even finding our way back into Google’s good graces, recovering from blows that we didn’t, until now, know how to prevent.
So it’s all gotten complicated, and now what do we do? For starters, we go back to the basics.We use the tools that are “Google-approved” and we work on building our sites through well-written, meaningful content. We don’t write content just for content’s sake, but we think about who our audience is and what value we can offer them. We avoid spammy content and do not form relationships with less than reputable sites. Link farming is a thing of the past, and tactics that were once viable are now considered taboo. Just the mentioning of “link buying” in an SEO crowd can bring, as they say, a hush. We aren’t sure what to do anymore, or how to turn our black hats to white. The SEO world will continue to mold and change; it’s how we deal with the temporary complications that define our overall online marketing success.
n a Relationship:
Many sites are clearly in relationships with other sites, with the links and backlinks to prove it, and you can always tell which webmasters or bloggers have relationships with certain companies. The Penguin updates of 2012
targeted websites that violate Google’s Webmaster Guidelines (keyword stuffing, creating duplicate content
, etc.), thus shrinking their search engine presence.
What’s the best way to keep your rankings high and keep traffic coming your way? Be in a relationship with the owners of the sites you want to be connected with. People link to people they like (in life and in business). Also, be in a relationship with your readers, as well as others that link to your site, by creating authentic and interesting content that will make visitors stay on your page longer than a quick click in and out. Good relationships are built on good communication, no? So communicate effectively with your visitors, make them stay longer and make them come back. End the relationships that are negatively affecting your site’s rankings; check all of the links to your site using Open Site Explorer. Break up with the bad links, and build on the good ones you have with worthy webmasters and non-spammy sites.
This all being said, don’t pull a junior-high mistake and start a relationship just to be in a relationship. Make sure you’re making the right choices with site-owners and webmasters. In 2011, 33% of divorce filings contained the word “Facebook,”
relationships gone sour due to the publicity of personal lives. In our world of online marketing, incorrectly handling relationships with our digital business connections, or forming unethical relationships, can result in a swift and lasting divorce with our online presence through Google’s standards.
Getting Serious by DTR In our society, ‘defining the relationship’ is seen as a crucial moment in a union, one that can receive criticism or praise, and one that Facebook has made public knowledge. In our world of online marketing, it’s important in a different way to establish and define our relationships. Trying to go it alone will lead to nothing but a lonely website, and since the Google updates, it’s easy to find ourselves in complicated situations, unsure of what really works anymore. But if we can get rid of unhealthy relationships while building beneficial relationships with webmasters, bloggers, columnists and other businesses by using well-written content and engaging websites, our outreach can be not only successful, but lasting.
As a small business, it's easy to be overwhelmed by the number of options to market your business online. Even those of us who do internet marketing full-time find ourselves overwhelmed. This graphic helps you understand at a high level how some of the more popular options work, and which of them might be the best fit for your business based on your own time and budgeting priorities.
Local SEO Optimizing your local business listings like Google Places
, Bing Business Portal
, and Yelp
is one of the most time-effective and cost-effective digital marketing opportunities for small businesses. Start at
Offline Ads w/QR Codes A bridge between the offline and digital worlds, QR codes allow smartphone owners to scan them and be directed to a webpage that contains more information about the product or service being advertised. A number of websites offer free QR Code generators, but there's obviously cost involved to purchase the ads themselves.And custom making scripts for them and using the data gathered by them is time consuming albeit effective.
Link-building Link-building is a key component of traditional SEO. When done well, it's one of the most successful long-term strategies on this list. It's also one of the hardest and most time-intensive to execute, and often requires help from a
a professional company such as ours.
Social Media Ads Ads on Facebook
are easy to set up on your own. You can target demographic, geographic & even interest-based ads at reasonable prices. Some guidance is still recommended to ensure the best use of your ad dollars.
LinkedIn Forums LinkedIn is the largest social business network. Developing a strong reputation by answering questions
in certain forums like insurance, banking, or consulting may pay off for your business. LinkedIn charges a small subscription fee for optional Pro accounts
which give you additional intelligence about other users.
Blogging Blogging is a great way to demonstrate your expertise to, and build relationships with prospects, peers, and your existing customers. It can give a big boost to your SEO but requires a significant time commitment.
Location-Based Services Location-based services like Foursquare
and Facebook Places
give you the ability to learn a lot about your customers...if you have time to analyze the data. Offering specials (usually small dollar-value) can bring in new customers from these services as well.
Q&A Sites A number of sites offer opportunities to answer questions for prospects; some of the best known of these include Quora
and Yahoo Answers
. Industry- specific examples include Avvo
. These sites don't require any set amount of time, but the more questions you answer the faster you'll build your reputation.
Reviews / Social Reputation Customer reviews play a role in your local search engine rankings, but more importantly, they influence whether customers ultimately choose to contact your business. Encourage customers to review you as part of your regular point-of-sale or follow-up process; a handful of web companies like CustomerLobby
can also help.
Google Plus Plus
is a new social network from Google. It's sort of a hybrid between Facebook and Twitter, allowing for group conversations with some of of your techier customers and prospects.
As a small business, it's easy to be overwhelmed by the number of options to market your business online. Even those of us who do internet marketing full-time find ourselves overwhelmed.
I hope this graphic, developed for attendees of our University Series , helps you understand at a high level how some of the more popular options work, and which of them might be the best fit for your business based on your own time and budgeting priorities.
Note that each option is marked with at least one flag as an "Organic," "Local/Mobile," "Social," or "Other" tactic. If you've taken our Client Services Questionnaire , I hope that overlaying our recommendations of which general area best matches your business will help you decide where to start marketing your business online.
If you’re committed to enhancing your identity, you need the full-service treatment. Our Professional package includes all Premium services and more profiles on social sites and blogs. Plus, we create and distribute a 30 second video for your business! Businesses pay hundreds of dollars a month for search marketing experts to do a fraction of this service. You receive a detailed completion report showing each submission, along with the passwords that allow you to take ownership of the accounts. Professional service provides a powerful, lasting impact on visibility and is a great value.
The professional customer is looking for ...
- A highly optimized profile for search and maximized traffic from the web, social, and mobile
- The SEO benefits of content such as video, articles, and blogs
- The equivalent of hiring an SEO expert to do this for me
- All the benefits of Premium, including ownership of profiles on Google Places, Google Plus, Bing, Facebook, Foursquare, and Twitter
- All the benefits of Essential, including broad syndication, a mobile-friendly webcard, and reports showing the visibility of my business listings
The professional package ; we provide include the following;Local SEO
With Local SEO Profiles we claim or create profiles at Yelp, MerchantCircle, AOL, Blogger, Citysearch, Ask, InsiderPages, MojoPages, and dozens & dozens of other prominent sites and search platforms. We offer a Completion Report on this service showing the profiles we’ve created for you with links where available and passwords for accessing your new accounts. Local SEO Profiles includes profile creation and related services in the following categories:
- Local Search Sites like Google+ Local and Bing
- Local Directories like Superpages and DiscoverOurTown
- Business Sites like MerchantCircle and LinkedIn
- Blogs like Blogger and LiveJournal
- Search Services like InfoTiger and DMOZ
- Social Networking Sites like Facebook and Delicious
- Twitter Directory Submissions (20+)
- SEO and Link Building
- RSS Feed Creation and Distribution (40+)
With Local SEO Profiles, you get a huge boost in online visibility, and you can make use of as many of your new accounts as you’d like for posting additional information about your business. Video Service
Our video service gives business owners a simple, cost-effective solution for video creation and distribution. This service stands apart from others for its ease of use. If you have a website or even if you don’t, we take what we know about your business and create a professional-looking 30-second video profile. We have a huge library of stock images to draw from as well. You don’t need to do a thing.
Better yet, our expertise in content distribution ensures that consumers see your video profile wherever they are searching for videos, and often in general search results, too. We syndicate your content to all the top video sites including YouTube, Panoramio, Picasa, Flickr, Windows Live, Vimeo, and 4Shared. Claimed Profiles;
Claimed profiles are verified by and linked directly to the business owner. As you might imagine, claimed profiles have a special status with directories and search engines; they are treated as high-value listings that are not merged with information from other sources and are given priority in search results. Unlike sponsored listings, claimed listings are free on most sites, so business owners are well advised to claim their listings on as many prominent sites as possible. Of course, it’s hard to find the time for this sort of thing amid the day to day responsibilities of trying to run a business. That’s where our Claimed Profiles come in.
With Claimed Profiles, we claim your listings on Yahoo, Bing, and Google, securing your presence at these crucial anchor points for internet search traffic. We make sure your basic listing information is accurate and upload additional profile details including logos and photos. We also create a Facebook fan page for your business and a profile on Twitter and Foursquare. Once you receive your Claimed Profiles report, you’ll be able to take advantage of these new contact points and get connected with your customers online. Direct Listings;
With our Direct service, we submit your business profile to multiple publishers and national data providers via direct feed. Results will begin to appear immediately, with more new listings appearing during the first two weeks of your subscription. A partial list of Direct publishers is shown below.
- Judy's Book
- Local Database
The Direct distribution network supplements our longstanding core distribution service with its direct feed into the InfoGroup and Acxiom databases. In combination, it's a powerful connection between your profile and the sites and data providers that make up a significant part of the local search landscape. Core Distribution;
Our core distribution service is a powerful and effective method to broadcast your business listing information. We distribute your detailed business profile through InfoGroup and Acxiom, the data warehouses behind the scenes that power 95% of online search. With our core distribution, you’ll see your business profile show up across more than 150 digital distribution points:
- Search engines like Google, Yahoo, and Bing
- Online yellow pages sites like Superpages and Yellowpages.com
- Social networks like Yelp, Twitter, and Facebook
- Portals and guides like AOL and Citysearch
- Mobile devices like BlackBerry and iPhone
- 411 directory assistance services
- GPS navigation services
- Telematics services like OnStar & the likes there of
And we don’t stop at name, address, and phone number. We’ll help you build a rich profile for your business, including accurate basic information, descriptions of your products and services, hours of operation, payment methods, logo, photos, coupons, and more. Take charge of your business listing and make sure your customers see the information you want them to see, wherever they’re looking. Optimized Webcard;
Your webcard is a search optimized web page that includes all of the elements of your certified business profile: contact information, logo, products and services, hours of operation, and the rest. Once you’ve submitted your listing information to us, we post that information to the webcard immediately so that you can see how your master business profile will appear across the web. You can make changes to your profile at any time, and those changes will be immediately reflected in your webcard.Visibility Reports;
Our Visibility Reports gather and analyze your online business listings. We find as many citations (mentions of your contact information) as we can for your business on directory sites, social sites, local sites, and more, and provide links to your citations as well as ratings showing the relative importance of each site from an SEO perspective. An initial Visibility Report is created upon purchase of a qualifying package with a followup report four months later. Though they also reflect other changes, followup reports show how your online presence has grown with us. Customers who renew with us will receive one additional Visibility Report.
We demonstrate the value of our services by providing you with reports on the work we’ve done and the new online listings and profiles you’ve accumulated.
Call for initial consult and immediate implementation (386) 589-4188
QR codes are becoming increasingly popular. All a person has to do is take out their smartphone, scan the QR code, and they can read the contained text or be taken to the corresponding URL. Here to make use of the popularity of QR codes is a service that lets you market your product or service to the smartphone user: Paperlinks.
Paperlinks is a web service that lets you create a mini-website intended for cellphones; the site contains information about your services or products. You are provided with a QR code for your site. You can publish this code on items or share it online with others. When smartphone users scan the code, they are taken to your site. The idea can not only be used by businesses; you can simply create a “˜Paperlink’ for party invitations with all the information on the page.
For iPhone users, the site has a dedicated iOS application. Other smartphone users can scan the QR code as they regularly do. The free account of Paperlinks lets you create only 1 paperlink and add only 4 modules to your site.
- A user-friendly web service.
- Lets you create mini websites.
- Provides a QR code for the site.
- Helps easily reach out to smartphone users.
Check out Paperlinks @ www.paperlinks.com
Brand advertisers are starting to fall in love with smart-phones, no doubt. The mobile device offers a completely new gateway to reach consumers. Currently the word "app" dominates the mobile marketing conversation. Surprisingly, opportunities lie where they were never before imagined. Connected consumers can access information anywhere. Brands can communicate in totally of new ways. It's all happening so fast! Where do we go?
QR codes add the missing link to print advertising, literally. Short for "quick response", they are a link from the physical world to the digital one. They store URLs and when scanned by a smart-phone, direct the phone's browser to the link embedded within. Traditional medias can be blended with QR codes to add an entirely new "digital" dimension to them. This gives users a quick way to interact via the mobile web without having to type a URL. The convenience of these codes have yet to reveal themselves to the masses. We still have some work to do.
Ways To Come Out On Top Using QR Codes In Print Advertising
(1) Awesome Content. This is most important. QR codes and mobile web pages should be simple and direct. Let users connect with unique information corresponding with the ad that they can share. (product gallery, specs, videos, news and promotions ect..)
(2) Stay Consistent! The only way you can win with QR codes is to be consistent with your use of them. General awareness and accessibility is still low. Using QR codes whenever possible will only intrigue consumers who are unable to connect. Even if the users aren't there to begin, don't get discouraged. Every day a new smartphone user is born.
(3) Be Social. QR codes and mobile pages should have quick links to social network fan pages. Magazine ads can now aim to accumulate followers on Facebook. Also, the ability for users to easily share on those networks will maximize your ad's viral potential.
(4) Retail support. Give users the ability to "find a retailer" from a QR code. This is a phenomenal way to bridge the exploration gap between print and store. Also, custom campaigns with exclusives for particular retailers is way to get everybody involved.
(5) Give Stuff Away. People love freebies and are willing to give up "information" to win. This has always been a popular way to get people to act on your brand. The same holds true for mobile marketing, the viral component is huge.
It's only a matter of time before the desktop is dead and the mobile device is king. Carriers such as Sprint, AT&T; and Verizon are embracing the mobile web! Smart-phone commercials are dominating TV right now. The need to be connected at all times is climbing. THIS year we will see a parade of smart-phones hitting the market. Combine this with the 4G speed that networks are touting and you have you a tipping point. That's where Mobile Data Tech can help you. We utilize the very latest technologies and partner with some of the BEST "app" designers in the country to give you the edge you need to stay ahead of the competition and be well on your way to becoming number one in brand/name recognition in your niche.
The foundation of creating a business identity and marketing it is to first make sure the company's name, address, phone number and description can be found on Search Engines, online Yellow Pages, Social Networks, 411 Directory Assistance and Mobile/GPS navigation devices.
These local business searches are driven by databases of such listings, NOT from Website information.
These listings are becoming more important now that Search Engines and Mobile services deliver localized information based on knowledge of where you are when you conduct a Web search.
Sophisticated Web users know that you can submit listings directly to several of the larger Search portals, but this is time-consuming, complicated and few experts know all the places where the data needs to go. Unlike Web search, which is dominated by Google, searches for businesses are more likely to happen on other sites and Mobile phones. Even fewer experts know the tricks in dealing with 800-numbers, P.O.Box numbers and non-traditional phone lines.Even managing all the fees required for most of these can be a seemingly logistical nightmare. That's why it is very important that you choose marketer/promoter carefully to manage these things.
For example, My company becomes for you a single entry point where you can create enhanced business profiles and that data gets distributed to all major outlets including (but not limited to) :
- Search Engines such as Google, Yahoo, Bing
- Online Yellow Pages (Superpages, Yellowpages, YellowBook)
- Social Networks such as Yelp
- Portals and Guides such as AOL MapQuest, CitySearch
- Cell Phones and Mobile (BlackBerry and iPhone)
- 411 Directory Assistance
- In-Car GPS Navigation and Telematics such as OnStar, TomTom and the like.
We are very effective at this because I feed directly into such databases as infoUSA and Acxiom that are used as primary trusted sources by all major publishers. Listings from us are considered verified and are distributed to hundreds of sites directly and indirectly by this method.
Is your marketing dollars going to a company that is CURRENT&CERTIFIED in this and the emerging technologies to not only do this but to OPTIMIZE the listings and to peak and maintain your organic listings?
Do you (or your current company) even have the time to do this? We can :-)
Is ALL the info imputed to all these services and search engines accurate? : Our clients data is continually scanned and monitored for inaccuracies.
- Make sure to distribute to ALL major Search Engines
- Update anytime needed
- Saves time and effort by not having to register in dozens upon dozens of sites
- Make sure you listed with enhanced data, have more ways to be found
- Listings are consistent in detail across all sites, get higher ranking than those with duplicate or erroneous listings
- Start implementing augmented reality and layered mobile landing pages,coupons and offers to INSTANTLY bring in more customers/leads as needed.
What does the image above have to do with you? In our next blog I will explain "QR codes" and how we can help you implement them so you and your business can have 5 Or More Ways To Win In 2012 And Beyond Using QR Codes In Print Advertising