You don't have to be a business owner in order to benefit from this technology. However, if you ARE a business person, it is an incredibly versatile technology that is available to you. A wave of acceptance is sure to hit this part of the world as soon as more people become aware of its many great uses.
For everyday people, you can use a QR Code for free and get customers to go to your website, blog, business profile online, product pages, articles, media sites, facebook or other online social networking sites, etc. QR codes can also act as a business card.
So you walk past a shop in the mall and spots this funny looking box stuck to the window and you think ‘What is that THING?' Well, if it is black and white and looks like a pixelated patch, it's a QR Code.
A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave and is the most popular open 2D-Code for Mobile Tagging. The "QR" stands for "Quick Response", as the creator intended the code to allow its contents to be decoded at high speedWith QR Codes, it simply means that the lines between being offline and online is now blurred. With a smart phone you can now get connected to anything that is online, no matter where you go via a QR code, now isn't that fascinating?
A QR Code is like a link, a web URL. All you need is a smart phone like an Android, Blackberry or iPhone that has a QR Code reader installed in it. A QR Code reader is necessary to ‘read' the QR Code. Basically, a code can contain data or a link to any link on the internet. With a smart phone like an android, you can open up the QR Code reader which will load through your phone's camera. With your camera you will snap a picture of the QR Code and then it will return the data held within the QR code back to your mobile phone. This might be a photo, website, video clip ect…
For example, you see a QR Code on an album you think you might like but you are unsure about it. You scan the QR Code where you find loads of reviews of the album and songs. You might even find yourself browsing through short snippets of the songs in the album which will help you decide whether you wanted to buy the album…or not
Here's how QR Codes can change the way we live our lives. While riding the train or bus, you could stumble upon an advertisement for a new book, movie, or album that you are maybe curious about. There is a web URL there but you would have to wait until you get to the office or home to check it out. The problem is by the time you get home or to work, you can't for the life of you remember what the URL is anymore.
But if there was a QR Code and you are armed with an android mobile or smart phone like an iPhone or a Blackberry, you can take it out, take a picture of the QR Code and there you have it – a website, a forum, message board, link to download some media files, reviews, coupons, tickets…whatever it is that the advertiser wants you to see!
In Japan, folks use QR Codes to find information about organic food and check out buildings or videos of homes just from scanning these QR Codes (Disney Has just started using these in their ad campaigns there to great success)
In short, if you stored only numeric data, you can store up to 7,089 characters within the QR Codes. With binary data (8 bits), the little squares can store up to 2,953 bytes of information. Alphanumeric, 4,296 characters and Kanji/Kana up to 1,817 characters. For a little square like that, THAT is a lot.
So do your homework,investigate the current uses for QR codes,and employ them, We at Mobile Data Tech will be glad to help you with effective employment/deployment of this technology in your next campaign.